目录1.0概述......................................................................................................................................................42.0行业分析..............................................................................................................................................42.1市场现状分析.....................................................................................................................................42.2市场需求分析.....................................................................................................................................42.3区域市场分析.....................................................................................................................................52.4用户结构分析.....................................................................................................................................52.6市场竞争分析.....................................................................................................................................52.7购买行为分析.....................................................................................................................................62.8市场发展趋势.....................................................................................................................................63.0行业网站分析.....................................................................................................................................63.1主要竞争对手.....................................................................................................................................63.2次要竞争对手.....................................................................................................................................73.3中国电子商务现状.............................................................................................................................74.0网站策划..............................................................................................................................................84.1站点规划.............................................................................................................................................84.2网站定位.............................................................................................................................................84.3用户定位.............................................................................................................................................84.4信箱规划.............................................................................................................................................84.5网页规划.............................................................................................................................................84.6首页策划.............................................................................................................................................84.7栏目结构...........................................................................................................................................124.8网站功能...........................................................................................................................................164.8...
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