第三届全国大学生电子商务“创新创意创业”挑战赛聚众网商业策划目录1概要...............................................................................................................................................31.1项目背景.............................................................................................................................31.2项目简介.............................................................................................................................41.3盈利模式：.........................................................................................................................41.4项目创新点.........................................................................................................................52项目介绍........................................................................................................................................52.1聚众网平台整体运作介绍.................................................................................................52.2聚众网面向企业客户业务介绍.........................................................................................72.3聚众网面向威客用户业务介绍.......................................................................................103可行性分析..................................................................................................................................123.1市场可行性分析...............................................................................................................123.2技术可行性分析...............................................................................................................143.2.1平台搭建技术可行性分析....................................................................................153.2.2电子商务运营能力：............................................................................................163.3财务可行性研究...............................................................................................................173.3.1项目所需各项投资额及资金来源........................................................................173.3.2投资回报................................................................................................................203.3.3财务风险假定与分析............................................................................................204市场营销策划..............................................................................................................................204.1营销目标...........................................................................................................................204.2营销策略及行动方案.......................................................................................................224.2.1营销策略................................................................................................................224.2.2行动方案................................................................................................................224.3竞争分析...........................................................................................................................234.3.1竞争对手分析........................................................................................................234.3.2竞争优势...........................
