目录摘要················································································································2Abstract···············································································································2第1章绪论·································································································21.1引言·····································································································21.2逆向物流的含义····················································································21.3国内外逆向物流的研究现状···································································21.4论文的研究内容····················································································2第2章电子商务B2C市场中的逆向物流······························································22.1B2C市场的特点·····················································································22.2电子商务中的逆向物流··········································································22.2.1逆向物流与正向物流的差异·························································22.2.2电子商务中逆向物流的特点·························································22.3实施退货逆向物流管理的重要意义·······················································22.4电子商务中的逆向物流模式·································································2第3章B2C市场的退货逆向物流管理策略···························································23.1起点管理······························································································23.2流程管理······························································································23.3后续管理······························································································23.4逆向物流实施中的障碍··················...
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