电子商务下的逆向物流研究摘要从整个供应链角度来看，完整的物流系统应包括正向物流和逆向物流，逆向物流作为物流学领域中的一个新的分支，其重要性越来越被认识。作为物流学中一个新的研究领域，逆向物流有很强的实际研究价值。特别是对电子商务企业而言，逆向物流管理是否有效决定着其是否能在激烈的市场竞争中生存下去。由于电子商务的网络虚拟性，电子商务的发展离不开逆向物流的支持，逆向物流和电子商务的融合己经成为不可逆转的发展趋势。本文就是通过对国内外有关逆向物流的文献研究以及对某医药企业电子商务逆向物流情况的实际调研，探讨了基于电子商务的企业逆向物流管理问题。关键词：逆向物流；电子商务；分析研究AbstractFromtheperspectiveoftheentiresupplychain,logisticssystemshouldincludelogisticsandreverselogisticsprocess,reverselogisticsasanewbranchbiologistic,itsimportancehasbeenincreasinglyknown.Asanewfield，reverselogisticsFairleeworthstudyinginpractice.Especiallyforelectronicbusinessenterprise,theefficientreverselogisticsmanagementdecideswhetheritcansurviveinthefiercemarketcompetition.Becauseelectronicbusinessnetworkisvirtual，electronicbusinesscannotleavereverselogisticssupport，andthefusionbetweenreverselogisticsandelectronicbusinesshasalreadybecometheirreversibletrend.ResearchingthedomesticandforeignrelatedliteratureandinvestigatingactualsituationwhichamedicineandE-businessenterpriseimplementedreverselogistics,thethesisdiscussedenterprises'reverselogisticsmanagementbasedonE-business.Keywords:reverselogistics;electroniccommerce;analysisandresearch目录1、绪论.............................................................31.1选题背景及研究意义...........................................31.2国内外研究现状...............................................51.2.1国外研究现状...........................................51.2。2国内研究现状..........................................62、基本理论概述.....................................................72.1电子商务基本理论.............................................72.1.1电子商务的定义.........................................72.1.2电子商务的特点.........................................82.1.3电子商务分类..........................................92.2逆向物流管理基础理论.........................................92.2.1逆向物流管理的定义....................................92.2.2逆向物流的特点........................................93、电子商务下的物流研究............................................103.1电子商务与物流相互关系......................................103.1.1电子商务对物流的影响..................................103.1.2物流对电子商务的作用..................................124、我国电子商务下逆向物流相关问题的讨论............................154.1我国电子商务下逆向物流国情..................................154.1.1缺乏现代逆向物流理念..................................154.1.2逆向物流基础设施很落后................................164.1.3企业逆向物流系统信息化程度比较低......................164.1.4企业自动化程度很低....................................164.1.5国家缺乏完善的法律、法规..............................164.1.6国家缺乏逆向物流规划管理人才..........................164.2开展电子商务下逆向物流的内在原因............................174.3逆向物流能降低电子商务的风险................................174.3.1回收方信用度较高......................................174.3.2废旧物品没有高利润可图................................184.3.3逆向供应链中的企业相互之间比较熟悉...................
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