第1页共61页微笑定制淘我所需指尖上的商机西红柿敢为人先武汉西红柿信息科技有限公司微笑定制淘我所需指尖上的商机弘扬亮剑精神敢为人先精诚团结斗志昂扬无往不胜西红柿校园O2O电子商务计划书第2页共61页微笑定制淘我所需指尖上的商机西红柿敢为人先弘扬亮剑精神敢为人先精诚团结斗志昂扬无往不胜第3页共61页微笑定制淘我所需指尖上的商机西红柿敢为人先弘扬亮剑精神敢为人先精诚团结斗志昂扬无往不胜第4页共61页微笑定制淘我所需指尖上的商机西红柿敢为人先目录CONTENTS一、执行总结......................................................................31.1创业背景......................................................................31.2整体思路......................................................................51.3投资与财务....................................................................5二、公司.........................................................................62．1公司简介......................................................................62．2公司文化......................................................................62．3、战略选择.....................................................................8三、产品研发与设计................................................................93.1设计团队.....................................................................93.2设计模块.....................................................................103.3研究与开发...................................................................28四、市场调研......................................................................28（一）四大宏观要素促进校园O2O产业发展...........................................28（二）校园O2O前景广大............................................................29（三）SWTO分析及相应公司战略.....................................................31(四)SWOT分析及相应公司战略.....................................................32五．营销计划.....................................................................32（一）总体营销谋略...............................................................33（二）具体营销计划...............................................................35六、产品管理和连锁经营服务教学....................................................366．1产品生产.....................................................................366．2运营管理.....................................................................38弘扬亮剑精神敢为人先精诚团结斗志昂扬无往不胜第5页共61页微笑定制淘我所需指尖上的商机西红柿敢为人先七财务分析.....................................................................387.1财务假设及评价依据..........................................................387.2收入与支出估算...............................................................397.3投资项目评价..................................................................417.4预测财务报表.................................................................417.5财务比率分析..................................................................417.6财务小结....................................................................43八、投融资分析................................................................438.1开办初投资估算..............................................................438.2一期融资方案................................................................438.3二期融资方案................................................................4...
