摘要农产品是关系国计民生的重要问题,高效的农产品流通物流模式是解决农产品买难卖难,实现供需匹配继而促进农民增收、社会稳定的有效途径。本文以物流模式多样化、流通主体多元化且与消费者联系紧密(蔬菜消费约占家庭消费支出的5%的东辉生蔬超市为例,研究农产品蔬菜运输物流模式及内在的运行机制,试图为东辉超市现阶段蔬菜物流模式的选择提供有效的科学依据。关键词:生鲜农产品物流配送模式;连锁超市;业务现状AbstractAgriculturalproductsareimportantissuesrelatedtothenationaleconomyandthepeople'slivelihood.Efficientagriculturalcirculationlogisticsmodeisaneffectivewaytosolvethedifficultiesofbuyingandsellingagriculturalproducts,realizingthesupplyanddemandmatching,andthenpromotingtheincreaseoffarmers'incomeandsocialstability.Accordingtothelogisticsmodediversification,diversificationofcirculationandcloselyconnectedwithconsumers(vegetableconsumptionaccountedforabout5%ofhouseholdconsumptionexpenditureDonghuirawvegetablesupermarketasanexample,thelogisticsmodeofagriculturalproductsandvegetabletransportationoperationmechanism,internaltoprovideascientificbasisforthepresentstageofvegetablelogisticsDonghuisupermarketmodeselection.Key:Freshagriculturalproductslogisticsdistributionmode;Supermarketchains;Thebusinesssituation目录摘要..............................................................................................................................................IAbstract...........................................................................................................................................II1绪论..........................................................................................................................................11.1研究背景及意义...............................................................................................................11.2国内外研究现状..............................................................................................................11.2.1国内研究动态........................................................................................................11.2.2国外研究动态........................................................................................................21.3研究内容和方法..............................................................................................................22连锁超市生蔬产品物流配送相关理论......................................................................................32.1连锁经营理论...................................................................................................................32.1.1连锁经营的含义....................................................................................................32.1.2连锁经营的特点....................................................................................................32.2连锁超市物流配送系统理论..........................................................................................42.2.1连锁超市物流配送系统的概念及特点...............................................................42.2.2连锁超市物流配送系统结构分析.......................................................................42.2.3连锁超市物流配送系统运作流程.......................................................................52.3连锁超市生鲜农产品物流配送理论...............................................................................62.3.1生鲜农产品物流...