锦秀嘉苑项目策划方案的编制目录摘要..................................................................................................................................................1Abstract.............................................................................................................................................11、绪论..........................................................................................................................................21.1研究背景.............................................................................................................................21.2研究目的及意义.................................................................................................................42、相关理论研究..........................................................................................................................52.1房地产营销的概念.............................................................................................................52.24P营销理论........................................................................................................................63、锦秀嘉苑项目介绍...................................................................................................................83.1项目概况.............................................................................................................................83.2项目规划思想.....................................................................................................................83.3项目定位分析.....................................................................................................................93.3.1客户定位..................................................................................................................93.3.2项目形象定位..........................................................................................................93.3.3市场定位................................................................................................................104、锦秀嘉苑项目营销策略.........................................................................................................104.1品牌营销...........................................................................................................................104.2特点营销...........................................................................................................................114.3文化营销...........................................................................................................................124.4价格营销...........................................................................................................................125、结语........................................................................................................................................13参考文献........................................................................................................................................13致谢................................................................................................................................................14摘要随着社会发展的进步，我国房地产业经过几年的高速发展,取得了巨大的成就,随着经济全球化的加快,房地产业也面临着与国际接轨的问题。在这样的背景下,项目策划方...
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