商业地产开发操作手册目录第一部分、市场调研......................................................................................................................6一、调研总纲..........................................................................................................................61.调研目的......................................................................................................................62调研方法........................................................................................................................63调研重点：....................................................................................................................64调研时间：....................................................................................................................6二、调研内容..........................................................................................................................61目标城市商业整体环境调研........................................................................................62目标城市商业地产环境调研........................................................................................73项目用地情况分析........................................................................................................74消费来源及辐射力调研................................................................................................75竞争对手情况调研........................................................................................................86城市政策法律环境调研................................................................................................87调研的初步结论............................................................................................................88各城市之间数据对比分析............................................................................................8第二部分、选址..............................................................................................................................9一、选址的意义：..................................................................................................................9二、集团选址的标准：...........................................................................................................9第三部分、项目规划方案............................................................................................................10一、商业规划.........................................................................................................................111.商业规划依据.............................................................................................................112.业态、功能及面积配比规划.....................................................................................113.主力店组合及面积规划.............................................................................................154.商场平面布局规划.....................................................................................................18二、建设规划........................................................................................................................241.商家的要求................................................................................................................252.商场的外观设计....................
