第1页共40页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共40页大学生创新项目结题报告拉赞助让大学生，商家得到了什么，失去了什么？指导老师：刘颖组员：匡银，彭晓康，肖左芳，于亮第2页共40页第1页共40页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共40页目录第一章、相关概念···························1.1、赞助......·····························1.2、拉赞助····························1.3、信任度····························1.4、学生会外联部····························第二章、调查背景..........····························第三章、调查目的····························第四章、调查方法····························4.1、工作原理····························第3页共40页第2页共40页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共40页4.2、前期方案设想····························4.2.1、查阅相关文献资料、网站资料····························4.2.2.校友、商家访谈····························4.2.3、.发放调查问卷····························4.2.4、网上调查表····························4.3、计划进度安排····························第五章、前期成果····························5.1、对于学生和学生团体而言····························5.2、对于商家而言····························第六章、后期工作总结····························第4页共40页第3页共40页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共40页6.1、图表分析····························6.1.1、商家问卷调查表····························6.1.2、大学生问卷调查表····························6.2、综合分析····························6.2.1、对大学生群体的总结····························6.2.2、对商家的总结····························6.2.3、典型案例····························第七章、相关建议····························第八章、心路历程····························第九章、总结····························第5页共40页第4页共40页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第5页共40页第十章、参考文献···························第十一章、附录····························11.1、访谈记录····························11.2、问卷调查表····························第一章:相关概念1.1、赞助：是关于大学生在校内、外举行一系列活动时所需要的一部分经费，而这部分经费无法通过学校申请或自己组织的能力支付，于是便出现了赞助这一说法赞助是社会组织以提供资金、产品、设备、设施和免费服务等形式无偿赞助社会事业或社会活动的一种公关专题活动。赞助活动是一种对社会做出贡献的行为，是一种信誉投资和感情投资，是企业改善社...
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