多元化经营的利弊分析摘要：战略决定命运,企业之间的竞争归根到底是战略优劣的竞争。管理大师德鲁克曾言:“对企业而言,未来至关重要,经营战略使企业为明天而战”。企业经营战略是对企业长远发展的全局性谋划,直接关系企业的生存与发展。而多元化战略则是指企业同时经营两种以上基本经济用途下同的产品（服务）的发展战略，是一种全局性、长远性的战略。文章通过对多元化经营对企业的影响、多元化经营的利弊以及多元化经营战略选择的分析，从我国实际情况出发，对企业如何根据内外部环境正确选择经营战略进行了一个初步的探讨。关键词：多元化经营；专业化经营；优势；弊端；核心竞争力AdvantagesandDisadvantagesofDiversificationAbstract：Strategicdecisiondestiny,competitionamongenterprisesisinthefinalanalysisoftheprosandconsofstrategiccompetition.DuckerManagementMastershadwords:"Forenterprises,thenextcriticalenterprisebusinessstrategyfortomorrowwarfare."Businessstrategiesfortheirlong-termdevelopmentoftheoverallplan,anddirectlyrelatedtothesurvivalanddevelopmentofenterprises.Thediversificationstrategyisthatenterprisesatthesametimeoperatingtwoormorecirclesinthebasiceconomicuseproducts(services)developmentstrategyisanoverall,long-termstrategy.Throughthediversifiedbusiness-to-businessimpactofdiversification,aswellastheprosandconsofthestrategicchoiceofdiversifiedbusinessanalysis,proceedfromChina'sactualsituationandinaccordancewiththeHowtochoosethecorrectinternalandexternaloperatingenvironmentstrategyforapreliminarystudy.Keywords：Diversification;specialization;advantagedefects;corecompetitiveness目录摘要............................................................................................................................................i关键词............................................................................................................................................iAbstract........................................................................................................................................iKeywords........................................................................................................................................i绪论............................................................................................................................................11多元化战略的含义.....................................................................................................................12多元化经营的必要条件.............................................................................................................22.1业务具备较强的核心竞争能力.....................................................................................22.2充足的人才准备.............................................................................................................22.3足够的资金实力.............................................................................................................22.4企业原有行业正处在成熟期或衰退期.........................................................................22.5计划进入的业务极具潜力.............................................................................................22.6企业原有业务与计划进入的新业务之间是否有相关性..............................................33多元化经营对企业的影响.........................................................................................................43.1多元化经营的益处..............................
