目录第一篇：经营环境篇....................................................4一、公司概况...................................................................................4（一）公司简介...........................................................................4（二）经营理念...........................................................................5（三）品牌介绍...........................................................................5（四）产品介绍...........................................................................7二、家具市场状况...........................................................................11（一）家具行业概述...................................................................11（二）家具产品未来发展之路......................................................12（三）壹加壹的竞争地位和策略...................................................13（四）壹加壹与竞争品牌的差异...................................................14第二篇：专卖店管理篇...............................................16一、专卖店店面管理........................................................................16（一）形象管理.........................................................................16（二）产品陈列管理...................................................................18二、专卖店人员管理........................................................................20（一）组织管理.........................................................................20（二）招聘要求及岗位职责.........................................................36三、专卖店物流管理........................................................................40（一）采购规划.........................................................................40（二）采购管理.........................................................................40（三）存货管理.........................................................................41四、专卖店资金管理........................................................................44（一）日常管理.........................................................................44（二）资金优化.........................................................................46五、专卖店信息管理........................................................................48（一）信息构成.........................................................................48（二）信息搜集、整理、传递......................................................49（三）信息分析.........................................................................49第三篇：专卖店培训管理篇.........................................50一、入职培训内容：........................................................................50（一）公司、品牌及产品介绍......................................................50（二）规章制度.........................................................................50（三）行为规范.........................................................................50（四）基本待客技巧...................................................................50（五）服务守则和服务忌讳.........................................................50（六）家具知识.........................................................................50二、晋级培训（销售技巧培训）.........................................................52（一）导购员销售技巧...........
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