目录第一篇：经营环境篇....................................................4一、公司概况...................................................................................4（一）公司简介.........................................................................4（二）经营理念.........................................................................5（三）品牌介绍.........................................................................5（四）产品介绍.........................................................................7二、家具市场状况...........................................................................11（一）家具行业概述.................................................................11（二）家具产品未来发展之路.....................................................12（三）壹加壹的竞争地位和策略..................................................13（四）壹加壹与竞争品牌的差异..................................................14第二篇：专卖店管理篇...............................................16一、专卖店店面管理.......................................................................16（一）形象管理.......................................................................16（二）产品陈列管理.................................................................18二、专卖店人员管理.......................................................................20（一）组织管理.......................................................................20（二）招聘要求及岗位职责........................................................36三、专卖店物流管理.......................................................................40（一）采购规划.......................................................................40（二）采购管理.......................................................................40（三）存货管理.......................................................................41四、专卖店资金管理.......................................................................44（一）日常管理.......................................................................44（二）资金优化.......................................................................46五、专卖店信息管理.......................................................................48（一）信息构成.......................................................................48（二）信息搜集、整理、传递.....................................................49（三）信息分析.......................................................................49第三篇：专卖店培训管理篇.........................................50一、入职培训内容：.......................................................................50（一）公司、品牌及产品介绍.....................................................50（二）规章制度.......................................................................50（三）行为规范.......................................................................50（四）基本待客技巧.................................................................50（五）服务守则和服务忌讳........................................................50（六）家具知识.......................................................................50二、晋级培训（销售技巧培训）........................................................52（一）导购员销售技巧...............................................................
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