传统图案在餐饮行业品牌形象的运用分析研究-以炎焱食食为例 包装设计专业VIP专享VIP免费

传统图案在餐饮行业品牌形象的运用-以炎焱食食为例摘要本文主要是以传统图案为研究对象，以品牌形象设计作为课题研究背景，探讨如何将传统图案与餐饮行业品牌形象设计的结合应用。通过剖析传统图案的概念及分类对“炎焱食食”品牌形象设计的理念进行分析，从基础系统和应用系统两大部分对“炎焱食食”品牌形象设计方案进行详细的分析。以传统图案为基石，将传统与现状结合，为传统图案提供有价值的参考措施，为相关设计提供有价值的理论依据及实践经验。关键词：传统图案；餐饮；品牌形象Theapplicationofthetraditionalpatterninthebrandimageofthecateringindustry--IncaseofYanyanfoodAbstractThispapermainlyfocusesonthetraditionaldesignastheresearchobject,andUSESthebrandimagedesignastheresearchbackgroundtoexplorehowtocombinethetraditionalpatternwiththebrandimagedesignofthecateringindustry.Throughanalyzingtheconceptandclassificationoftraditionalpatternof"inflammationYanfeedfeed"theconceptofbrandimagedesignisanalyzed,fromthebasicsystemandapplicationsystemoftwopartsof"inflammationYanfeedfeed"brandimagedesignschemesareanalyzed.Basedonthetraditionalpattern,thetraditionalpatterniscombinedwiththepresentsituationtoprovidevaluablereferencemeasuresforthetraditionaldesign,providingvaluabletheoreticalbasisandpracticalexperiencefortherelevantdesign.Keywords：traditionalpattern；Foodandbeverage；Thebrandimage目录一、引言........................................................................................................................1二、相关理论概述........................................................................................................1（一）传统图案的概念及分类.............................................................................11.传统图案的概念...........................................................................................12.传统图案的分类...........................................................................................2（二）传统图案与企业品牌形象设计组成因素.................................................21.功能因素.......................................................................................................22.审美因素.......................................................................................................33.文化因素.......................................................................................................3三、火锅行业品牌形象前期调研................................................................................3（一）火锅店产品分析.........................................................................................3（二）火锅店消费者分析.....................................................................................4（三）火锅店共性与个性对比分析.....................................................................4四、传统图案在餐饮行业品牌形象的运用实践分析................................................4（一）“炎焱食食”概述.....................................................................................4（二）“炎焱食食”形象设计的理念分析.........................................................41.调查与分析...................................................................................................52.主题定位.......................................................................................................53.设计原则...................................................................................................