远洋山水专案组•远洋山水商业项目西区定位报告目录1．前言······················································································12.西区整体概述········································································22.1西区物业初步现状·························································································22.2西区物业规划价值分析····························································23.项目SWOT分析········································································43.1本项目优势分析·····································································53.2本项目劣势分析·····························································································83.3本项目机会分析····································································123.4本项目威胁分析····································································154．西区物业规模论证·······························································194.1商圈反推法··········································································194.1.1论证原理········································································194.1.2推算过程········································································194.1.3推算结果········································································204.2标准比例比较法····································································204.3小结···················································································225．社区商业业态比例分析························································235.1社区商业业态分布特点····························································235.2“综合型”社区商业业态分布比例分析··········································25第1页远洋山水专案组•远洋山水商业项目西区定位报告5.2.1“内部社区商业服务中心”之业态组合比例分析·························255.2.2“区域综合型”社区商业服务中心之业态组合比例分析··············265.3本项目业态分布比...
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