目录第一章基本情况.....................................................2第一节地理位置与规划范围...........................................2第二节自然条件.....................................................2一、地形地貌................................................2二、气候....................................................2三、地质、水文..............................................2四、土壤植被................................................3第三节人口、用地发展现状...........................................3一、人口现状................................................3二、用地发展现状............................................3第四节旅游资源分布与评价...........................................3一、旅游资源分布............................................3二、资源分布特征............................................6三、旅游资源评价............................................7四、资源开发重点............................................7第五节开发条件评价.................................................8一、开发建设的有利条件......................................8二、不利条件................................................9第二章规划依据、指导思想与度假区发展性质.........................9第一节规划依据、期限...............................................9第二节规划指导思想与原则..........................................10一、规划指导思想...........................................10二、规划原则...............................................10第三节发展性质、功能定位..........................................10一、度假区发展性质.........................................10二、度假区主要功能.........................................11第三章度假区市场定位............................................11第一节客源市场分析................................................11第二节目标客源市场................................................12一、一级客源市场:湖州市和上海市...........................12二、二级客源市场:环太湖流域及邻近的各大、中城市...........12三、潜在客源市场:转道来湖观光和商务旅游...................12四、目标市场定位...........................................13第三节市场规模预测................................................13一、游客规模预测...........................................13二、旅游收入预测...........................................14第四节度假区人口规模..............................................14一、度假区人口构成.........................................14二、度假区人口预测.........................................15第四章总体布局.....................................................16第一节形象定位....................................................16一、形象定位原则...........................................17二、旅游度假区形象定位.....................................17第二节项目策划....................................................18一、重点项目策划...........................................19二、旅游活动策划...........................................21第三节功能分区....................................................23一、水上运动区.............................................23二、洞山游览区.............................................23三、综合服务区.............................................23四、假日休闲区.............................................23五、滨湖观光区.............................................24六、水乡风情区.............