目录1前言................................................42.项目概述............................................43.项目环境分析........................................43.1文化环境.............................................................................................................................43.1.1全国角度..................................................................................................................43.1.2城市角度..................................................................................................................43.1.3社会角度..................................................................................................................53.2行业环境.............................................................................................................................53.2.1..................................................................................................................................53.2.2..................................................................................................................................53.2.3..................................................................................................................................53.3消费者购买动机分析.........................................................................................................53.3.1休闲..........................................................................................................................53.3.2购书..........................................................................................................................53.3.3总结..........................................................................................................................53.4投资分析.............................................................................................................................53.5市场前景.............................................................................................................................64、项目定位战略.......................................64.1市场定位.............................................................................................................................64.2消费者定位.........................................................................................................................64.3书店定位.............................................................................................................................65、项目选址分析.......................................66、项目竞争分析.......................................66.1竞争环境分析.....................................................................................................................66.1.1..................................................................................................................................66.1.2、............................................................................................................................76.1.3、..............................................................................................................................76.1.4、..............................................................................................................................76.2竞争对手分析............................................
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