目录前言..........................................................................................................1第一章项目概况....................................................................................21.1项目概况..........................................................................................21.2建设单位简介..................................................................................21.3报告编制依据..................................................................................31.4项目建设规模及主要建设内容......................................................31.5项目总投资估算..............................................................................41.6项目实施进度安排..........................................................................51.7主要经济技术指标..........................................................................51.8主要评价与结论..............................................................................6第二章项目建设背景与必要性..............................................................82.1项目建设的背景..............................................................................82.2项目建设必要性............................................................................102.3行业准入标准分析........................................................................12第三章旅游业发展现状及趋势分析..................................................133.1旅游业发展状况............................................................................133.2涉及温泉的旅游业发展现状........................................................163.3我国旅游业发展趋势....................................................................19第四章项目市场分析..........................................................................224.1项目设计理念................................................................................224.2周边可借旅游资源........................................................................224.3项目定位........................................................................................264.4客源市场预测................................................................................274.5价格的定位....................................................................................314.6项目SWOT分析...........................................................................31第五章项目选址..................................................................................345.1项目选址........................................................................................345.2项目自然地理条件........................................................................345.3土地利用........................................................................................365.4拆迁及安置....................................................................................36第六章建设规模与建设内容..............................................................376.1项目建设规模................................................................................376.2项目建设内容................................................................................37第七章项目工程方案............................................................................427.1设计依据.............................................................................
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