中贸·世纪龙城项目可行性研究摘要本论文为房地产项目的可行性研究。可行性研究对于一个投资巨大的建设项目来说是十分必要的。本文运用科学的手段，站在客观、公正的角度上，通过对国家、陕西省、西安市经济状况及房地产市场的分析，结合项目的具体情况，提出本项目的方案，包括项目建设的SWOT分析，市场定位，规划设计方案，开发进度安排，市场营销策略，总投资估算和资金筹措。然后运用工程经济的评价方法，对方案进行财务评价，包括对方案的盈利能力、清偿能力、抗风险能力进行全面分析，最后得出本方案的综合评价与建议。关键词：房地产，可行性研究，财务评价AbstractThisthesisistheFacilityStudyofRealestate.Toanlargeconstructioninvestment,theFacilityStudyisveryimportantandessential.Bythemethodofscience,standingatanobjectiveandimpartialviewment,fromtheanalysistothecircumstanceofmacro-economicsofNation,ShaanxiprovinceandXi'an,addingthedetailcircumstanceoftheproject,thisthesisproposesadetailplantothisproject.IncludingtheSWOTAnalysisoftheproject,MarketingPrositon,thePlanofdesign,theScheduleofDevelopment,theStrategeofMarketingPromotion,theInvestmentestimateandthefundscollection.Then,makeatotalfinancialevaluationwithEngineeringEconomicmethodtothisplan.IncludingtheabilityofEarnings，PaytheloansandDefyingtheventures.Finally，thisthesismakeacomplexconclusionsandsuggestionstothisplan.KeyWords：RealEstate，FacilityStudy，FinancialEvaluation目录第一章总论....................................................................................................31.1建设项目概况...........................................................................................31.2项目建设的必要性...................................................................................31.3可行性研究的编制依据...........................................................................4第二章市场分析....................................................................................................52.1宏观经济形势...........................................................................................52.2西安市房地产市场分析...........................................................................82.3项目SWOT分析....................................................................................212.4项目的市场定位.....................................................................................22第三章项目建设条件..........................................................................................273.1项目建设的自然条件.............................................................................273.2项目建设的用地条件.............................................................................273.3市政配套条件.........................................................................................27第四章项目规划设计方案..................................................................................284.1设计指导思想及设计特点.....................................................................284.2总平面设计.............................................................................................294.3建筑设计.................................................................................................294.4结构设计.................................................................................................304.5技术经济指标.........................................................................................31第五章项目的实施进...
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