中国日化行业分析报告文档作者：文档编号：创建日期：2004-09-15确认日期：当前版本：1.0目录1日化行业基本分析.................................................................................................31.1日化行业的分类.......................................................................................31.2行业“五力模型”分析...........................................................................51.2.1潜在进入者力量................................................................................51.2.2行业竞争者力量................................................................................61.2.3替代者力量........................................................................................61.2.4供应商力量........................................................................................71.2.5消费者力量........................................................................................71.3行业基本特点...........................................................................................71.3.1行业竞争激烈....................................................................................71.3.2消费潜力巨大....................................................................................81.3.3营销职能下移....................................................................................82日化行业渠道分析.................................................................................................92.1日化行业流通业态...................................................................................92.2日化行业渠道结构.................................................................................112.2.1日化行业销售渠道结构..................................................................112.2.2国内日化企业渠道结构..................................................................122.3行业渠道变革趋势.................................................................................152.3.1销售渠道多样化..............................................................................152.3.2销售渠道集中化..............................................................................162.3.3零售渠道专业化..............................................................................163日化行业信息化产品...........................................................................................163.1北京富基旋风科技有限公司.................................................................163.2上海异联信息技术有限公司.................................................................183.3上海讯博软件有限责任公司.................................................................193.4金蝶国际软件集团有限公司.................................................................204日化行业企业名录...............................................................................................214.1行业协会.................................................................................................214.2行业媒体.................................................................................................234.3行业活动.................................................................................................234.4企业名录.................................................................................................24附录1：2002年国内十大护肤品牌排行榜....................
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