基于SWOT分析的特斯拉新能源汽车营销策略分析摘要论文首先对新能源汽车的相关概念和理论基础进行学习研究，并论述了新能源汽车产业的产生背景，发展原因。总结了国外新能源汽车销售的发展模式并对我国新能源汽车销售的发展历程进行简要梳理。随后以特斯拉新能源汽车为例进行分析，指明该企业在新能源汽车销售中存在的问题。简述了企业发展过程中的战略管理，以及未来通过怎样的营销策略打开市场，促进新能源汽车的销售，达到企业壮大的目的。最后针对存在的问题提出相对应的解决方案并在此基础上，对我国未来新能源汽车销售的发展方向进行探讨，深刻论述新能源汽产业的发展潜力及可能达到的成就。关键词：新能源汽车，产业发展，战略管理，市场营销AbstractThethesisfirststudiestherelatedconceptsandtheoreticalfoundationsofnewenergyvehicles,anddiscussesthebackgroundanddevelopmentreasonsofthenewenergyautomobileindustry.ThedevelopmentmodelofforeignnewenergyvehiclesalesissummarizedandthedevelopmenthistoryofnewenergyvehiclesalesinChinaisbrieflysummarized.ThentaketheTeslanewenergyvehicleasanexampletoanalyzetheproblemsthatthecompanyhasinthesalesofnewenergyvehicles.Itbrieflydescribesthestrategicmanagementintheprocessofenterprisedevelopment,andhowtoopenthemarketthroughfuturemarketingstrategies,promotethesalesofnewenergyvehicles,andachievethegoalofenterprisegrowth.Finally,thecorrespondingsolutionsareproposedfortheexistingproblems.Onthisbasis,thedevelopmentdirectionofChina'snewenergyvehiclesalesinthefutureisdiscussed,andthedevelopmentpotentialandpossibleachievementsofthenewenergyautomobileindustryaredeeplydiscussed.Keywords:newenergyvehicles,industrialdevelopment,strategicmanagement,marketing目录第1章引言..................................................................................................................................................41.1研究背景..............................................................................................................................................41.2研究方法..............................................................................................................................................4第2章新能源汽车的相关概念................................................................................................................42.1新能源汽车的定义.............................................................................................................................42.2新能源汽车的类别和特点................................................................................................................52.2.1混合动力电车.................................................................................................................................52.2.2纯电动汽车.....................................................................................................................................52.2.3燃料电池电动汽车.........................................................................................................................52.3新能源汽车发展趋势.........................................................................................................................5第3章新能源汽车销售的理论基础........................................................................................................63.1战略管理理论.....................................................................................................................................63.1.1SWOT模型..............
