目录6.市场策划方案.........................................................................................................................................................56.1定位背景及思路.............................................................................................................................................56.2项目定位.........................................................................................................................................................66.3目标消费群体定位.......................................................................................................................................156.4功能布局及业态比例初步建议...................................................................................................................206.5档次定位.......................................................................................................................................................256.6商户组合策略...............................................................................................................................................306.6.1拟定不同业态的分布和面积...................................................................................................................306.6.2拟定商品品牌及区域位置和面积...........................................................................................................416.6.3拟定实用面积和分摊比例.......................................................................................................................426.7市场策划及营销方案建议...........................................................................................................................436.8目标商户.......................................................................................................................................................496.9主力商户的位置及确定...............................................................................................................................506.10主力商户组合规划建议...............................................................................................................................506.11经营模式定位...............................................................................................................................................516.12商场铺位的间隔建议...................................................................................................................................566.13租售比例及分布区域...................................................................................................................................576.14租售铺位分割...............................................................................................................................................587.规划设计概念方案...............................................................................................................................................597.1交通组织（人流、车流、物流）...............................................................................................................597.2现状分析图及说明.......................................................................................................................................647.3总平面规划图及说明........................................
