目录1.市场部工作概述..............................................................................................................21.1市场部的工作目标...................................................................................................21.1.1总体目标..........................................................................................................21.1.2目标分解..........................................................................................................21.2市场部的职能、权力与职责...................................................................................21.2.1市场部的职能与权力......................................................................................21.3市场部的职责...........................................................................................................21.4第二节市场部组织管理......................................................................................31.4.1工作目标...........................................................................................................31.4.2工作事项描述...................................................................................................31.4.3市场部组织结构的设计原则...........................................................................32.市场部岗位职责管理..............................................................................................................32.1市场部岗位职责分类及职责确定...............................................................................32.1.1市场部经理工作职责.......................................................................................32.1.2市场策划专员的工作职责...............................................................................42.1.3渠道拓展维护专员...........................................................................................42.1.4会务专员...........................................................................................................42.1.5新闻网络部.......................................................................................................52.1.6设计部..............................................................................................................52.2市场部各岗位工作流程...............................................................................................52.2.1市场部工作流程...............................................................................................52.2.2市场策划流程...................................................................................................52.2.3渠道拓展维护流程...........................................................................................62.2.4会务流程...........................................................................................................62.2.5新闻网络工作流程...........................................................................................62.2.6设计工作流程...................................................................................................63.市场活动管理..........................................................................................................................73.1市场调研管理..............................................................................................................73.2营销策划管理..................
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