农村电子商务发展研究——以M电商村为例摘要近年来，随着互联网环境的不断完善，我国的电子商务发展快速，已在经济和社会等各个领域中得到了广泛应用。在经济全球化和网络化的今天，城市作为国家经济增长的基点，吸引了大多数网络公司和电子商务企业的目光，成为电子商务的重要载体。城市的经济水平和信息化发展的程度远远超过农村，这也导致了我国农村电子商务市场一度被忽视。随着国家对农村信息化建设步伐的加快和重视,农村的生产经营方式和农民的生活发生了很大的变化,计算机的普及和农村互联网的建设促使电子商务也在农村迅速兴起,并向纵深方向发展。但由于技术，基础设施的不完善，配套体系的缺失和农民文化素质等方面的原因影响了电子商务在中国农村的发展前进的步伐,本文通过对当前M电商村电子商务发展现状及其发展进程中所存在的问题进行了简单的分析和研究，并就M电商村电子商务的发展存在的问题给出相应的对策，为农村电子商务的发展提供一些建议。关键词：农村，电子商务，问题，对策ResearchontheDevelopmentofRuralE-commerce:ACaseStudyofME-commerceVillageabstractInrecentyears,withthecontinuousimprovementoftheInternetenvironment,China'se-commercehasdevelopedrapidlyandhasbeenwidelyusedinvariousfieldssuchaseconomyandsociety.Intoday'sglobalizedandnetworkedeconomy,cities,asthebasisofnationaleconomicgrowth,haveattractedtheattentionofmostnetworkcompaniesande-commerceenterprisesandbecomeanimportantcarrierofe-commerce.Theeconomiclevelofcitiesandtheextentofinformationdevelopmentfarexceedthatofruralareas,whichhasalsoledtotheneglectofChina'srurale-commercemarket.Withtheaccelerationandemphasisofthecountryonthepaceofruralinformatizationconstruction,greatchangeshavetakenplaceintheruralproductionandmanagementmethodsandthelivesoffarmers.ThepopularizationofcomputersandtheconstructionofruralInternethavepromotedtherapidriseofe-commerceinruralareasanditsdevelopmentindepth.However,duetotheimperfecttechnology,infrastructure,lackofsupportingsystemsandfarmers'culturalquality,thepaceofe-commercedevelopmentinruralChinahasbeenaffected.Thispapermakesasimpleanalysisandresearchonthecurrentdevelopmentstatusofe-commerceinMe-commercevillageandtheexistingproblemsinitsdevelopmentprocess,andgivescorrespondingcountermeasurestotheexistingproblemsinthedevelopmentofe-commerceinMe-commercevillage,providingsomesuggestionsforthedevelopmentofe-commerceinruralareas.Keywords:ruralareas,e-commerce,problems,countermeasures目录摘要......................................................................1绪论......................................................................5一、研究背景......................................................................................................................5二、研究现状......................................................................................................................5三、研究思路......................................................................................................................6第一章农村电子商务.......................................................7第一节农村电子商务........................................................................................................7第二节发展农村电子商务的必要性................................................................................7一、农村电子商务市场潜力较大，是未来的战略性市场......................................7二、农村电子商务改变着传统的农业贸易方式......................................................7三、有利于促进农业技术改革，应用和辅导.......
