“喜迎圣火祝福北京”—王老吉56个民族共同为北京祈福盛会路演执行手册集团市场部推广中心2008年4月目录第一部分：活动背景..................................................................................................................................................4活动背景.............................................................................................................................................................4活动目的.............................................................................................................................................................4活动主题.............................................................................................................................................................4活动时间.............................................................................................................................................................4活动内容.............................................................................................................................................................4各城市活动安排（场次）..................................................................................................................................6第二部分活动执行.....................................................................................................................................................7各方职责.............................................................................................................................................................7整体执行流程...................................................................................................................................................12第三部分活动内容...................................................................................................................................................14人员配置...........................................................................................................................................................14促销员工作时间................................................................................................................................................15现场布置示意图...............................................................................................................................................16选择场地的条件................................................................................................................................................16场地布置要求....................................................................................................................................................16路演执行要求...................................................................................................................................................19舞台区活动内容...............................................................................................................................................20互动游戏区活动内容.......................................................................................................................................21游戏介绍.............................................................................................................................................
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