I科大讯飞股票投资价值研究摘 要2020 年是决胜全面建成小康社会的关键一年,同样也是收尾一年。随着大背景下经济蓬勃发展,人民生活水平日益提高,越来越多的人将自己的闲置资金投入证券市场,上市公司股票投资不再是以前的小众投资。股票投资价值分析简言之就是将股票的内在价值与市场价格进行比较,确定股票价值是被高估或者低估。其目的就是为了让投资者更加了解股票,通过股票来反映公司经营水平,减少盲目投资,规避一定的风险,使得投资更加趋向合理化。 本文选取了近几年来在人工智能领域表现良好的科大讯飞股份有限公司作为研究对象,从定量和定性两个方面来分析。首先,采用自上而下的分析方法,分析宏观经济、人工智能行业、上市公司和上市公司的财务指标,确定该公司股票是否具有投资价值。然后通过股票估值来对股票投资价值进行分析,以市盈率模型和市净率估值模型并以科大讯飞为研究对象,对科大讯飞股票进行估值,与市场价值进行比较,判断是否具有投资价值。关键词:基本分析;行业分析;财务分析;估值分析;投资建议II Research on HKUST Xunfei stock investment value. Abstract2020 is a crucial year for the successful completion of a well-off society and also a closing year . With the booming economy in the general context , people’s living standards are increasing ,more and more people are putting idle funds into the securities market , listed company stock investment is no longer a previous niche investment . In short , the analysis of stock investment value is to compare the intrinsic value of the stock with the market value to determine whether the stock value is overvalued or undervalue . The purpose is to allow investors to better understand stocks , reflect the company’s operating level thorough stocks , reduce blind investment , avoid certain risks , and make investment more rational . This article selects HKUST Xunfei CO ., Ltd ., which has performed well in the field of artificial intelligence in recent years , as the research object , analyzing from...