目录摘 要.............................................................................................IAbstract..............................................................................................II引 言............................................................................................11 演艺旅游概述.................................................................................31.1 演艺旅游的概念..................................................................31.2 演艺旅游的类型..................................................................32 研究对象和研究方法.....................................................................52.1 研究对象..............................................................................52.2 研究方法..............................................................................53 宋城千古情项目概述.....................................................................63.1 项目概况..............................................................................63.2 项目特色..............................................................................64 宋城千古情运营管理现状.............................................................84.1 项目运营管理......................................................................84.2 营销管理现状......................................................................94.3 员工管理现状....................................................................115 宋城千古情项目问题...................................................................145.1 项目运营管理问题............................................................145.2 营销管理问题....................................................................155.3 员工管理问题....................................................................156 宋城千古情的发展对策分析.......................................................166.1 项目运营管理对策............................................................166.2 营...
