目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II前 言.......................................................................................................................11 企业文化与品牌传播概述...................................................................................21.1 企业文化与品牌营销内涵...........................................................................21.2 企业文化与品牌传播重要性.......................................................................22 希尔顿酒店概况...................................................................................................42.1 希尔顿酒店简介...........................................................................................42.2 希尔顿酒店文化分析...................................................................................42.3 希尔顿酒店品牌策略分析...........................................................................43 希尔顿酒店集团在经营文化与品牌传播上存在的问题...................................63.1 企业文化渗透性差.......................................................................................63.2 品牌传播力度差...........................................................................................63.3 产品同质化问题...........................................................................................63.4 互动机制不完善...........................................................................................74 健全希尔顿酒店集团在经营文化与品牌传播问题中的对策建议...................84.1 加强酒店企业文化渗透力...........................................................................84.2 扩大传播途径...............................................................................................84.3 加快产品差异化发展........................
