目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 酒店市场营销理论概述........................................................................................21.1 酒店市场营销概念.....................................................................................21.2 4P 营销理论................................................................................................21.3 新媒体营销概念.........................................................................................32 上海金茂君悦酒店天庭酒吧营销现状分析........................................................42.1 高星级酒吧的概念.....................................................................................42.2 上海星级酒店酒吧业现状分析.................................................................42.3 上海金茂君悦酒店天庭酒吧介绍.............................................................42.4 上海金茂君悦酒店天庭酒吧营销现状分析.............................................53 上海金茂君悦天庭酒吧营销中存在问题............................................................83.1 天庭酒吧趋于劣势.....................................................................................83.2 酒吧产品与服务种类单一.........................................................................83.3 促销策略不够完善.....................................................................................93.4 新媒体营销渠道利用不足.........................................................................94 上海金茂君悦天庭酒吧营销对策......................................................................114.1 提高酒吧市场影响力..........................................................
