目 录摘 要....................................................................................................................IAbstract.................................................................................................................II引 言...................................................................................................................11 绪论....................................................................................................................31.1 研究背景及意义.........................................................................................31.2 国内外研究综述.........................................................................................32 研究内容与方法................................................................................................52.1 研究内容.....................................................................................................52.2 研究方法.....................................................................................................53 沈阳市旅游发展的基本情况分析....................................................................63.1 沈阳市旅游资源概况.................................................................................63.2 沈阳市旅游发展现状.................................................................................64 沈阳市旅游形象感知调查与分析结果............................................................84.1 问卷设计和调查实施.................................................................................84.2 调查数据分析.............................................................................................84.3 沈阳城市旅游形象优势和不足...............................................................165 提升沈阳市旅游业发展的建议......................................................................185.1 拓展旅游市场，深度资源开发...............................................................185.2 加强城市的宣传力...
