目 录摘 要..........................................................3Abstract.........................................................4引 言..........................................................51 项目背景........................................................61.1 广播节目创新需求..........................................61.2 项目目标..................................................71.3 项目实施步骤..............................................71.4 项目可行性分析............................................82《宝贝工作室》节目转型策略分析..................................82.1 宏观环境..................................................82.2 内部环境..................................................92.3 自身环境..................................................92.4 SWOT 分析..................................................92.4.1 机会条件.............................................92.4.2 优势条件............................................102.4.3 劣势条件............................................112.4.4 威胁条件............................................123《宝贝工作室》节目内容策划.....................................133.1 节目定位..................................................133.2 节目设定..................................................133.3 人员设定..................................................133.4 受众定位..................................................144《宝贝工作室》宣传包装策划.....................................144.1 打造主持人个人 IP，组建音频聚合平台........................144.2 着力进行品牌建设，加大线上线下宣传力度....................145 项目经营创收，变现途径........................................155.1 增设会员俱乐部............................................155.1.1 听众、消费者合一.....................................155.1.2 紧密结合线上线下，加强受众管理机制...................165.2 拓宽业务领域，延长亲子产业链..............................165.2.1 发展节目的外延........................................
