目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 辽宁省中小旅行社发展现状................................................................................32 思路今缘旅行社概况............................................................................................42.1 思路今缘旅行社简介...................................................................................42.2 主营业务.......................................................................................................43 相关理论基础........................................................................................................53.1 4Ps 理论........................................................................................................53.2 7Ps 理论........................................................................................................54 思路今缘旅行社营销环境分析............................................................................64.1 宏观环境.......................................................................................................64.2 微观环境.......................................................................................................75 思路今缘旅行社营销现状....................................................................................95.1 产品现状.......................................................................................................95.2 销售渠道现状.............................................................................................105.3 价格现状.....................................................................................................105.4 人员现...
