目 录摘 要..........................................................IAbstract..........................................................II引 言.........................................................11 酒店新媒体及微信营销概述.......................................21.1 酒店新媒体营销理论.........................................21.1.1 酒店新媒体营销的概念..................................21.1.2 酒店新媒体营销的渠道..................................21.2 酒店微信营销理论...........................................21.2.1 酒店微信营销的概念....................................21.2.2 酒店微信营销的途径....................................21.2.3 酒店微信营销的重要性..................................42 三亚保利瑰丽酒店微信营销渠道现状...............................52.1 三亚保利瑰丽酒店的基本情况.................................52.2 三亚保利瑰丽酒店微信公众号现状.............................52.2.1 微信公众号的性质......................................52.2.2 微信公众号的结构......................................62.2.3 微信公众号的内容......................................62.2.4 微信公众号的预订情况..................................73 三亚保利瑰丽酒店微信营销存在的问题.............................83.1 微信平台功能利用不足.......................................83.2 缺乏专业的营销团队.........................................83.3 微信平台粉丝量少..........................................104 三亚保利瑰丽酒店微信营销提升策略..............................114.1 充分利用微信平台功能......................................114.2 建立专业的营销团队........................................114.3 加强推广，增加粉丝量......................................12结 论........................................................14参考文献........................................................15致 谢........................................................16摘 要随着互联网和移动互联网技术的迅速发展，新媒体渐渐映入到人们的视野中，各行各业都纷纷尝试利用新媒体的力量来发展自己，从而...
