酒店餐饮绿色营销策略探析——以天津四季酒店为例

目 录摘 要................................................................................................................IAbstract.............................................................................................................II引 言...............................................................................................................31 酒店餐饮绿色营销........................................................................................41.1 绿色营销概述.....................................................................................41.2 天津四季酒店餐饮绿色营销应用现状.............................................41.3 天津四季酒店餐饮绿色营销的 SWOT 分析....................................52 天津四季酒店餐饮绿色营销存在问题........................................................72.1 绿色营销未能真正的贯彻落实.........................................................72.2 绿色产品的选择较为单一.................................................................72.3 消费者对于绿色营销满意度不佳.....................................................83 天津四季酒店餐饮绿色营销问题的原因分析............................................93.1 法律机制不健全.................................................................................93.2 餐厅绿色营销成本高.........................................................................93.3 消费者绿色认知不成熟.....................................................................94 天津四季酒店餐饮绿色营销措施..............................................................114.1 建立健全的机制体系.......................................................................114.2 增强绿色营销理念...........................................................................114.3 采用绿色 4P 计划..............................................................................124.4 强化第三方监督...............................................................................13结 论..........................