目 录摘 要..................................................................................................................IAbstract...................................................................................................................II引 言..................................................................................................................11 基本情况概述.......................................................................................................21.1 酒店线上评价和网络营销概念界定..........................................................21.2 在线评价对酒店网络营销的意义..............................................................22 三亚保利瑰丽酒店网络评价基本现状...............................................................32.1 案例的选取..................................................................................................32.2 酒店网络评价数据分析..............................................................................32.3 酒店统计在线评价工作开展情况..............................................................43 瑰丽酒店网络营销现存问题...............................................................................63.1 线上产品营销问题......................................................................................63.2 线上营销渠道不通畅..................................................................................63.3 酒店本身不善用价格创新..........................................................................74 酒店网络营销策略...............................................................................................94.1 针对网络评价调整营销产品......................................................................94.2 巩固并扩大线上营销渠道..........................................................................94.3 争取线上平台价格优势............................................................................104.4 增加酒店网络曝光度.......................................
