目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 度假型酒店营销策略...........................................................................................21.1 度假型酒店定义...........................................................................................21.2 4p 营销理论..................................................................................................21.3 服务体验营销...............................................................................................32 分析度假型酒店基于服务体验的营销策略优势——以三亚亚特兰蒂斯为例...................................................................................................................................52.1 酒店提供附加价值带来的服务体验...........................................................52.2 多渠道营销中的服务体验...........................................................................52.3 复游会会员制增强服务体验.......................................................................63 国内度假型酒店营销存在的问题.......................................................................83.1 特色不突出...................................................................................................83.2 营销手段单一...............................................................................................83.3 营销观念和方式有待更新和改善...............................................................94 度假型酒店基于服务体验的营销策略.............................................................104.1 产品多样化发展.........................................................................................104.2 企业“潮流”营销..............
