目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................31 定制旅游概述........................................................................................................51.1 定制旅游的背景与概念.............................................................................51.2 定制旅游与自助游的联系与区别.............................................................52 定制旅游的发展现状............................................................................................62.1 定制旅游在国内的发展现状.....................................................................62.2 定制旅游在国外的发展现状.....................................................................63 辽宁省定制旅游市场 SWOT 分析.......................................................................83.1 优势.............................................................................................................83.2 劣势.............................................................................................................83.2.1 产品缺乏特色..................................................................................83.2.2 缺乏专业人才..................................................................................93.2.3 旅游定制成本高..............................................................................93.3 机会...........................................................................................................103.3.1 研学定制游....................................................................................103.3.2 老年定制出境游............................................................................103.4 威胁................
