目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 北京东方君悦酒店概况与策划背景....................................................................21.1 北京东方君悦酒店概况.......................................21.1.1 地理位置优越...........................................21.1.2 设施一流，功能齐全.....................................21.1.3 企业文化先进，服务优质.................................31.2 十八周年店庆策划背景.......................................31.2.1 酒店行业经营现状分析...................................31.2.2 东方君悦酒店周年店庆的优势.............................42 酒店周年店庆的活动策划特点............................................................................62.1 时代感强...................................................62.2 优质高效...................................................62.3 形式新颖...................................................63 酒店周年店庆的活动策划内容......................................83.1 周年店庆策划组织安排.......................................83.2 周年店庆策划内容...........................................93.3 应急预案..................................................123.4 成本控制与经费预算........................................124 效益分析.......................................................144.1 经济效益..................................................144.2 社会效益..................................................144.3 对酒店员工的影响..........................................14结 论..........................................................15参考文献........................................................16致 谢.....................................
