本科论文目 录摘 要..........................................................1Abstract.........................................................2引 言..........................................................31 调查背景.......................................................41.1 广播行业发展现状分析......................................41.2 调查目的及意义............................................52 方案设计.......................................................52.1 调查方法..................................................52.2 题型设计..................................................52.3 调查范围..................................................62.5 调查内容..................................................63 调查研究.......................................................63.1 调查问卷数据分析..........................................63.2 被调查者的客观资料分析....................................64 问题与解决方案——............................................124.1 问题总结..................................................124.1.1 无选择性.............................................124.1.2 年轻受众流失........................................124.1.3 受众的收听习惯发生变化...............................134.14 传统广播的运营出现障碍................................134.2 解决方案——以大连广播为例...............................134.2.1 转变传播方式........................................134.2.2 加强对传统广播的重视................................144.2.3 新媒体与传统广播合作共赢............................144.2.4 拓宽盈利渠道........................................15结 论.........................................................16参考文献........................................................17附录 1 调查问卷..................................................19附录 2 访谈资料..................................................22致 谢.........................................................27本科论文摘 要随着新媒体的不断发展，信息传播的方式，...
