本科论文目 录摘 要........................................................................................................................1Abstract.....................................................................................................................2引 言........................................................................................................................31 调查背景...............................................................................................................41.1 短视频现状分析.................................................................................................41.2 调查目的及意义.................................................................................................52 方案与设计............................................................................................................62.1 调查方法.............................................................................................................62.2 调查内容.............................................................................................................73.新媒体短视频的发展状况....................................................................................73.1 短视频在抖音中的发展.....................................................................................7（一）短视频内容多元化.......................................................................................7（二）政务平台纷纷入驻.....................................................................................10（三）Tik Tok 火爆海外........................................................................................113.2 短视频在快手中的的发展...............................................................................12（一）短视频内容接地气.....................................................................................12（二）短视频“带货”成为新的亮点.................................................................134 发展建...
