I光线传媒融资模式分析摘要 随着人们生活水平的提高，文化产业在国民经济中的地位日益提升，人们对于文化的需求日渐加大，对于文化产业的发展提出了更新、更高的要求，其中融资难是一个普遍存在的问题。而在发展的过程中，企业的融资模式也在不断的变化、发展、创新，并不断与新兴技术和领域结合，如互联网，在多元化的融资模式下，文化企业的发展仍然不断涌现新的问题，其中一个原因就是公司的发展与自身所选择的融资模式不匹配，这样对文化产业的融资模式进行研究就显得非常重要。而在文化产业中，影视传媒行业的迅猛发展尤为突出，本文就是以其中具有代表性的光线传媒为例来进行融资模式的分析。在阐述了国内外关于文化产业融资的理论研究现状后，着重研究传媒行业，且以光线传媒为例，结合其在内部融资、银行融资、股权融资方面的融资模式特点，深入分析其融资结构及存在的问题，然后针对性地提出相应的解决策略，为我国文化产业融资提供多元化角度，也期望给其他文化企业的融资带来启示。 关键词：文化产业；融资；结构分析The Analysis of the light media financing pattern Financial Management 20XX-X X X-XSupervisor X X-XAbstractWith the improvement of people's living standard, the status of the cultural industry in the national economy growing, people's demand for culture more, for the development of cultural industry put forward the update, higher request, including financing difficult is a common problem. And in the process of development, enterprise's financing mode is also in constant change, development and innovation, and constantly combined with emerging technologies and areas, such as the Internet, in the diversified financing mode, the development of cultural enterprises still emerging new problems, one reason is that the development of the company with their choice of financing model mismatch, culture industry in this way it is very important to study the financing model. In the cultural industry, especially the rapid development of film and television media industry, this article ...
