好目 录1 绪论...............................................................................................................................................31.1 研究的目的及意义............................................................................................................31.2 网上书店的研究状况.........................................................................................................41.3 研究方法和内容................................................................................................................52 网上书店现状及特色...................................................................................................................62.1 网上书店现状...................................................................................................................62.2 网上书店特色...................................................................................................................83 网上书店竞争模式研究.............................................................................................................103.1 网上书店竞争模式介绍...................................................................................................103.2 网上书店现有问题分析...................................................................................................113.3 应对策略...........................................................................................................................12结束语............................................................................................................................................15参考文献........................................................................................................................................16致 谢..............................................................................................................................................17摘 要目前, 我国的网上书店仍处于起步阶段, 但全新的更快捷、更经济的网络概念...
