品牌服装的网络营销策略[摘要] 随着经济与互联网的深入发展，互联网与经济的紧密结合，推动了市场营销走入网络化营销阶段，其诸多优势成为企业营销发展的战略。近年来，服装网络营销已经展现出巨大的威力和发展前景，在此背景下，本文首先简述网络营销的概念与特点，接着对李宁服装网络营销的现状及存在的问题进行分析，然后提出李宁服装的网络营销策略，希望促进我国品牌服装网络营销的持续健康发展，是具有实践意义的研究课题。[关键词] 品牌服装 网络营销 营销策略Internet marketing strategy for brand clothing[Abstract] With in-depth development of the economy and the Internet, the Internet and the economy is closely integrated, to promote the marketing into the network marketing stage, and its many advantages to the development of corporate marketing strategy. In recent years, the clothing network marketing has demonstrated the tremendous power and prospects, in this context, the paper first outlines the concepts and features of network marketing, then analyze the current situation and existing problems of the network marketing of branded apparel, and then to Li Ning network marketing as a typical case analysis, and recommend our brand clothing in the direction of development of network marketing to promote the sustained and healthy development of our brand apparel network marketing, is a research topic with practical significance.[Key words] Brand clothing Network Marketing Marketing strategy目 录引 言....................................................................1一、绪论..................................................................1（一）论文研究背景.....................................................1（二）研究框架与思路...................................................1（三）研究目的及意义...................................................3二、网络营销理论概述......................................................4（一）网络营销的概念与特点....
