黔五福有点意思蔬菜猪肉干黔五福有点意思蔬菜猪肉干广广告告策策划划书书策划单位: 尚上策文化传播公司尚上策文化传播公司策划人员： 廖玉菡（业务主管)段清洋（策划部长）侯晓妍（市场调查部长）肖世伟（公关部长）李 勇（美术设计部长)吴克祥（文案撰写部长)目 录 一、前言·····························4二、市场分析····························4(一）产品分析····························4（二）市场分析····························5(三）企业经营状况分析·························5（四）消费者分析·························6（五）企业竞争状况分析····························11（六)企业产品 SWOT 分析·························11三、广告策略 ····························13（一）非媒介策略····························131．产品改进策略····························132．价格策略····························133．产品定位策略····························144．促销策略····························145．渠道策略····························146．公关策略····························15（二）媒介策略····························161。广告目标····························162.市场细分····························163.产品定位策略····························174。广告诉求策略····························175.广告表现策略····························17四、广告媒介发布计划····························18（一)媒介整体战略思想·························18(二）媒介投放具体档期安排·...
