微信文化现象初探——以微信朋友圈拉票点赞的现象为例[摘 要] Web3.0 时代，互联网第三个高速发展的浪潮掀起了一场新的革命，其中最受关注的是移动互联网的迅速发展。一方面， 4G 网络的普遍使用、 wifi 热点技术的成熟与智能 手机价格的持续走低为手机上网奠定了坚实的基础；另一方面，手机应用服务的多样和全面使手机上网已经成为人类生活中必不可少的一部分，并且对我们的生活产生了极大的影响。微信所展现跨网络、跨终端的特性很大的影响了信息传播机制。微信的社交性让真实的人际关系被构成一幅纵横交错的社交图谱，微信信息的分享是图谱中重要的纽带，并为信息的获得、保存和重新演绎提供了一种新的方式。微信朋友圈中信息的分享既是一种传播现象，又是外部环境与媒介工具相互作用的产物。我们以微信朋友圈为案例，分析移动互联网背景下以微信为代表的移动社交网络信息文化。abstract: Web3.0 era, the third wave of rapid development of the Internet set off a new revolution, the most talked about is the rapid development of mobile Internet. On the one hand, the widespread use of 4G networks, wifi hot technology mature and smart phone prices continue to lower for mobile Internet lay a solid foundation; On the other hand, the diversity and comprehensive of mobile phone application services have make mobile Internet become an indispensable part of human life, and have a great impact on our lives Cross-network, cross-terminal features that WeChat shows greatly affect the information dissemination mechanism. The sociality of WeChat makes the real interpersonal relationship constitute a vertical and horizontal social map, the sharing of WeChat information is an important link in the map, and provides a new way for information access, preservation and re-interpretation . The sharing of information in WeChat friends circle is both a phenomenon of communication and a product of the interaction between the external environment and the media. Thinking of WeChat...
