网络直播对大学生思想政治教育的影响及对策研究内容摘要近年来网络直播发展势头火爆，强大的传播优势使其影响力越来越大。大学生是直播热潮的重要参与者，这给大学生思想政治教育工作带来新的机遇与挑战。对此，必须正确认识网络直播带来的影响，探寻直播时代开展思想政治教育的策略，趋利避害。本文从网络直播的特征和现状出发，分析了它对大学生思想政治教育带来的积极和消极影响，提出了具体的措施建议，以期为提高大学生思想政治教育的实效性提供思路。【关键词】网络直播 思想政治教育 价值观 实效性1Research on the Influence and Countermeasures of Webcast on College Students' Ideological and Political EducationAbstractIn recent years, the development momentum of webcast has been booming, and its strong communication advantages have made it more and more influential. College students are important participants in the webcast, which brings new opportunities and challenges to the ideological and political education of college students. In this regard, we must correctly understand the impact of webcasting, explore the strategies for carrying out ideological and political education in the webcast era, and seek to avoid disadvantages. Based on the characteristics and current status of the webcast, this paper analyzes the positive and negative effects it has on the ideological and political education of college students, and puts forward specific measures and suggestions, in order to provide ideas for improving the effectiveness of college students' ideological and political education.【Key words】: webcast ideological and political education Values Effectiveness2目录一、网络直播的特征................................1（一）互动性...........................................................................................1（二）自主性...........................................................................................1（三）直观性.........................
