题 目 网络广告不正当竞争行为的法律规制 摘 要近些年来，现代科技发展速度之快给我们的衣食住行带来了巨大的变化同时，使我们的的日常生活变得更加高效、便利。与此同时一种全新的商业模式——电子商务，即以互联网为媒介而展开交易的一种交易模式，即将成为全球范围内各种经济贸易来往的一个主要方式。一直以来，市场主体总是愿意采取各种时候手段以使自己在市场中占据主导地位,以获得高额利润,运用网络广告这样一个便捷、低成本、影响力又足够大的传媒方式宣传业务已经成为一个主流方式,但一些利用网络技术采取违背道德和法律的不正当竞争行为也随之而来,对建设健康的社会主义市场经济秩序产生了负面影响。只有法制跟上时代的脚步,才能为经济稳步增长清除障碍，我国对此方面的法律规制在现阶段不够完善,文章拟对利用新媒体——网络广告进行的不正当竞争行为进行解释，并分析此行为带的危害，以及进行法律规制的必要性、相应解决对策。1关键词 网络；广告；不正当竞争；原因2ABSTRACTIn recent years, the speed of the development of the modern science and technology to our basic necessities of life brought great changes at the same time, make our daily life more efficient and convenient. At the same time a new business model, e-commerce, namely to the Internet as a medium and to make a kind of trading mode, will become a main way of the worldwide economic trade dealings. Has been since, market main body is always willing to take time to make their own to occupy the dominant position in the market, in order to obtain high profits, application of network advertising such a convenient, low cost, influence is big enough and the media publicity business has become A mainstream way, but some use of network technology to take against the moral and legal acts of unfair competition also followed, on the health of the construction of the order of the socialist market economy produced negative effects. The only legal to keep up with the times the pace of to economic steady...
