泰安迪诺英语服务营销策略研究摘 要进入 21 世纪后,入学考试的竞争压力逐渐增大及课外培训需求日益增长，影响并推动若干课外培训产业发展。目前，教育培训的内容基本涵盖了一个人所能接受的各个方面教育。伴随着培训热的不断升温与教育培训市场的迅猛发展，诸多问题与隐忧随之而来。随着市场竞争的日趋激烈，服务营销已成为各家培训机构竞相争取客户的主要策略之一。本文以泰安迪诺英语的服务营销问题为研究对象，运用服务营销的理念，对泰安迪诺英语服务营销策略进行研究及探讨。本文采用 PEST 分析的方法分析了泰安迪诺英语面临的外部环境，找到了泰安迪诺英语培训机构发展中的问题。从建立以客户为中心的经营理念，对泰安迪诺英语服务营销策略的实施进行保障，从而提高客户满意度和忠诚度。关键词：泰安迪诺英语培训机构；服务营销；营销策略ABSTRACTAfter entering the second century, the increasing competition pressure and increasing demand for extracurricular training have influenced and promoted the development of some extracurricular training industries. At present, the content of education and training basically covers all aspects of education that a person can accept. With the continuous heating up of the training fever and the rapid development of the education and training market, many problems and hidden worries follow. In the face of increasing excitementStrong market competition, service marketing has become one of the main strategies for training institutions to compete for customers. Taking the service marketing of Taiandino English as the research object, this paper studies and discusses the service marketing strategy of Taiandino English by using the concept of service marketing. This paper analyzes the external environment of Taiandino English by PEST analysis. This paper finds out the problems in the development of Taiandino English training institutions, and guarantees the implementation of Taiandino English service marketing strategy from th...
