延边宝连迪珠宝有限公司发展战略研究摘 要随着世界经济的快速发展，珠宝企业变得越来越有活力，发展的步伐也越来越好。然而，随着国外珠宝公司进入中国，珠宝行业的竞争日趋激烈，加上珠宝产品需求的波动，珠宝公司的发展前景令人担忧。根据“十二五”规划，国家提倡对珠宝公司发展提出更高要求，要求他们重组，优化产业结构，提高技术水平。在当前的发展形势下，珠宝企业不仅要提升企业核心竞争力，还要推动企业发展战略的实现，实施发展战略规划，促进珠宝企业和行业的可持续发展。 关键词：延边宝连迪珠宝有限公司；发展战略；持续发展AbstractWith the rapid development of the world economy, jewellery enterprises have gained vitality and the development momentum of enterprises has been good. However, as foreign jewelry companies continue to flood into China, the competition in the jewelry industry is increasingly fierce, coupled with the unstable demand for jewelry products, the development prospects of jewelry companies are worrying. In the "Twelfth Five-Year Plan", the state put forward higher requirements for the development of jewelry enterprises, requiring enterprises to restructure, optimize the industrial structure, and improve the technical level. Under the current development situation, it is imperative for jewelry companies to carry out development strategy planning, which not only enhances the core competitiveness of enterprises, but also promotes the realization of corporate development strategies and promotes the sustainable development of jewelry enterprises and industries.Key words: Yanbian Baoliandi Jewelry Co., Ltd.; development strategy; sustainable development目 录一、绪论............................................................3（一）研究背景..................................................3（二）研究意义..................................................3（三）研究方法..................................................41.文献研究法............
