I山东新鸥鹏地产公司营销策略优化分析 摘 要近几年来房地产行业一直在稳步向前的发展，房地产业的发展程度已经成为衡量我国经济的重要标志之一，在此背景下，房地产行业之间的竞争也越来越激烈，很显然传统的营销策略已经不能满足当今消费者的需求，新型的营销策略对于房地产营销越来越重要。本文对山东新鸥鹏地产公司营销策略展开深入的分析和研究，以市场营销的 4P 营销理论为基础，采用文献研究法查阅大量相关资料，同时结合深入访谈法和实地调查法进行考察分析，对公司的各项目的营销策略做深层次研究对比，简单分析现有策略的不足之处；最后根据所研究营销策略的现状问题提出相应改进和建议，为企业的进一步发展奠定良好的基础。关键词：房地产行业；营销策略分析；新鸥鹏地产公司IIAbstractIn recent years, the development of the real estate industry has been steadily forward,degree of the development of the real estate industry has become one of the important marks to measure the economy, in this context, the competition between real estate industry is becoming more and more fierce, it is clear that the traditional marketing strategy already cannot satisfy the needs of today's consumers, new marketing strategies for real estate marketing is more and more important. In this paper, the shandong new oupeng real estate company marketing strategy in-depth analysis and research, on the basis of the market marketing 4p marketing theory, using literature study refer to a large number of relevant materials, at the same time combining in-depth interview method and the method of field survey, investigation and analysis on purpose in the company's marketing strategy to do deep research, a simple analysis of the deficiency of existing strategies;At last, according to the present situation of the marketing strategy, the author puts forward the corresponding improvement and suggestion, which lays a good foundation for the further development of the...
