浅析现代酒店营销策略摘要摘要：从我国改革开放以来，经济迅猛发展，给诸多行业都带来了很大的挑战和机遇，酒店行业就此逐渐兴起，发展也是非常的迅速，目前酒店行业已经成为了第三产业中的重要组成产业。但是想要在激烈的行业竞争中脱颖而出，并占据优势地位，就需要根据市场的实际情况来制定一套符合其本身发展的发展法案和计划。对于酒店业转变其营销策略这一情况，这不仅仅是消费者对所有服务业提出的更高的要求的体现，也是为了顺从适应这个社会的发展需求。放眼我国的酒店行业现状，还是存在很多问题的，比如，很多酒店企业的营销理念比较滞后，还停留在以前的水准，酒店的网络信息化程度还是有待提升的，诸如此类的一些问题，还影响着现代酒店业的发展，这就需要酒店业的行业管理人员对此作出改善和提升，那究竟是以什么样的方式来打破这一局面，来制定并创造出科学的酒店营销管理制度和理念，是酒店行业在竞争中成为佼佼者呢？本文将对此进行具体分析，分析现代酒店行业的当前市场现状，营销策略，存在的问题，并对这些存在的问题作出分析，给出建议，以此希望广大的研究人员对酒店行业的发展提供强大的理论支持。关键词：现代酒店；市场现状；营销策略AbstractAbstract：Since China's reform and opening up, the rapid economic development has brought great challenges and opportunities to many industries. The hotel industry has gradually risen and developed rapidly. At present, the hotel industry has become an important industry in the tertiary industry. However, in order to stand out in the fierce industry competition and occupy a dominant position, we need to formulate a set of development laws and plans in line with the actual situation of the market. For the hotel industry to change its marketing strategy, this is not only a reflection of the higher requirements of consumers for all services, but also in order to comply with the development needs of the society. Looking at the current situation of the hotel industry in China, there are still many problems. For example, many hotel enterprises lag behind in t...
